GoFundMe | NYC
I ran a GoFundMe campaign to fund my 7000 mile move across the world to Chengdu, China. The campaign ran for 5 weeks. I created the strategy, launch timeline, and designed the col- lateral for social media graphics on Facebook, Instagram, and Twitter. I wrote campaign updates regularly, and I also designed fulfillment brand collateral, from branded return addresses and letter templates. The campaign was ‘trending’ on GoFundMe, with a total of 1486 visits and 250 Facebook shares.
While the online campaign reached $3,470 out of the lofty $5000 goal, I raised up to $4,500 dollars from both online and offline efforts in promoting and selling YAYCAKE art.
Marketing Director | NYC
Managed the promotion of the tenth annual conference and digital interaction with the NYC based community. I updated and copyedited all website content, drafted, scheduled posts and managed the Facebook page to grow outreach and awareness by 200%+, worked with partners for cross-promotional collaborations, and grow regional out- reach and beyond the tri-state area.
Marketing Manager | NYC
I worked with the facility’s team of product managers to engage the BKB community with email marketing campaigns, social media, special events production, and
creative content targeting nuanced customer segments. BKB has up to 90,000+ in its NY email database and 18,000 social media reach.
Experiential Artist Human Resources Manager & Project Coordinator | NYC
I received and reviewed art proposals, coordinated travel, production, and logistics for artists and their projects, and helped produce these projects. Up to 50,000
attendees visit Mysteryland for the incredible music lineup and the transportive, artistic experiences– the first festival to visit Woodstock grounds since 1969.
Digital Strategy Consultant | NYC
My ideas and strategy initiatives led me to design websites and digital marketing strategies for lean startup models for the US branch at the annual company summit in Tuscany, Italy. My market research and business development en- compassed the organization and mobility of the temporary makeup artist workforce, translating the Italian business model to t the needs of the American market. I continue to consult on brand strategy, copywriting, and content creation.
Visit my LinkedIn for a summary of my past/professional work.
To view my resume and creative portfolio, click here.
Contact me if you’re interested in collaboration or my digital strategy services.